Statement of Intent

Statement of Intent

I will make sure that my advertisement does not cross any boundaries in the sense of offensive images or insinuations and that it is not misleading. It will also have to conform to both the conventions of a regional magazine as well as fitting the age range that our advertisements are tailored for. As regional magazines are aimed at older audiences, I will change certain aspects so that it fits both criteria as well as visibly being aimed at younger people from the age of 16-25. To do this I will make sure that my logo is simple but effective yet still portrays what I want my takeaway to be like. The colours will not be too bright so that it appeals to as many people as possible whilst still being bold and interesting. My images will be entirely original and conform to all assessment objectives such as that two of our images must contain two people from different backgrounds. They will also all vary in style and in what they contain to appeal to a larger audience. I will use multiple takeaways which i believe will be favoured most by the younger generation. i will research a large range of magazines and also find out the most popular food types. The fonts that I will use will be bold in both colour and style. I will use modern looking fonts that are easily legible and conform to a wide range of people.